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family and friends enjoying great food with sauce

One beautiful spring day in 1995, a young mama planted a pepper seed in her pretty backyard garden.

Some TLC and a few days later, that little seed started to grow–And grow, and grow, and grow...

PEPPER PLANT

IT ALL STARTED

WITH ONE

the original pepper plant
the original pepper plant
the first cayenne plant
fresh ripe fermented cayenne
my fathers recipe

JOHN SR.

GOT A LITTLE FRISKY IN THE KITCHEN

Late summer came in HOT, and so did those chilis. That little seed must have produced 10 pounds of peppers that year. John Sr. (home chef) looked to his wife and young son one afternoon and said, "We're going to make some sauce!".

fermented cayenne

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Welcome to flavor town!

make food happy with notso
the original bottle of notso

The first batch of

NOTSO® circa 1995

the original notso hot sauce bottle

THE GIFT OF FLAVOR

And boy, did we make some sauce! So much, in fact, that we knew we had to share. That holiday season we gave all our friends and family a bottle. They loved it so much the requests for more came pouring in. That year, the gift of flavor was born–spreading smiles like mild fire.

LOVE

We believe in great sauce and even greater soul. That's why a portion of the proceeds from every bottle goes to World Central Kitchen Organization so we can help fill as many hungry bellies as we can.

friends having a great time enjoying fried chicken

LAUGHTER

What is life without laughter? It's our joy bringing saucey smiles to your faces. Life can be too serious sometimes–we believe in doing our best to make it finger-licking fun. So slap some sauce on that snack and have a good time. 

friends having fun laughing

LEGACY

For 25 years we've shared the love and happiness that comes with full bellies around friends. It's our mission to keep this special sauce in your suppers and snacks for decades to come.

make food happy
make food happy logo

25

YEARS LATER

IT'S A FAMILY KIND OF FEELING

 We believe that sharing the wealth, the food (or at least the sauce on it), and above all–the love. We make food happy to make you, and as many others as we can, happy–everyday!

the entire team having great fun with sauce
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